Jump First, Think Fast: An Unconventional Approach to High Performance
Forefront Books

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RELEASE

AN UNCONVENTIONAL APPROACH TO HIGH PERFORMANCE

Jump First, Think Fast is for those who want to think differently about business and learn how to find their place, trust their instincts, and enjoy the ride from a successful CEO’s stories, lessons, and life moments.

ABOUT THE BOOK

Frank J. O’Connell is the original millennial, and in his book Jump First, Think Fast he shares how he blazed a trail of innovation for some of the biggest brands in American business.

Frank O’Connell
Frank O’Connell

Frank O’Connell grew up as a farm boy in a small town of 2,000 in Ovid, New York, where he drove tractors, sold eggs, and won prizes at 4H Fairs. He learned the value of hard work from his mother, who told him that he could surpass everyone by outworking them. Because of the values instilled in him, Frank went on to live an outsized life as a corporate chieftain.

For more than fifty years, Frank has helmed such companies as Reebok, Fox Video Games, HBO Video, SkyBox, Gibson Greetings, and Indian Motorcycles. Frank has led major consumer product revolutions, including Innovative food products, video games, video tapes, the Reebok Pump, collectibles, toys, greeting cards, action figures, and the iconic Indian Motorcycle.

Frank O’Connell

A student of hard work and business who learned his craft on the front lines of sales and marketing, Frank knew that the right thing to do was to Jump First and then Think Fast. In his book, he shares his personal stories, business strategies, and proven methods for management. Jump First, Think Fast details Frank’s many business successes – as well as some failures – in an honest and forthright way. Jump First, Think Fast is for those who want to think differently about business and learn how to find their place, trust their instincts, and enjoy the ride from a successful CEO’s stories, lessons, and life moments.

Frank O’Connell
Frank O’Connell

ENDORSEMENTS

Ann Sardini

chair of the board of Treehouse Foods, consultant, board member, former CFO

“It has been my profound joy to work side-by-side with Frank O’Connell. Anyone who reads Jump First, Think Fast will see his uncanny ability to…

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Ann Sardini

chair of the board of Treehouse Foods, consultant, board member, former CFO

“It has been my profound joy to work side-by-side with Frank O’Connell. Anyone who reads Jump First, Think Fast will see his uncanny ability to read a trend and seamlessly move on it. Frank started the long tradition of strong women leaders at Treehouse Foods where Michelle Obama was appointed to the board.”

Bill Achtmeyer

founder and former chairman and CEO of The Parthenon Group and founder, chairman, and managing partner of Acropolis Advisors

“The world needs more Frank O’Connells. He is a man of impeccable character, devoted to his family, and the most creative and successful business…

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Bill Achtmeyer

founder and former chairman and CEO of The Parthenon Group and founder, chairman, and managing partner of Acropolis Advisors

“The world needs more Frank O’Connells. He is a man of impeccable character, devoted to his family, and the most creative and successful business executive I have had the opportunity to work with for over twenty-five years. Take good notes, and maybe you can replicate what has been a stupendous and meaningful life.”

Bruce V. Rauner

former governor of Illinois Former Chairman, GTCR

“From building businesses and mentoring executives to adventuring on motorcycles, everything Frank O’Connell does is highly engaging, fun, informative, and inspirational. His book follows that same wonderful path.”

Branscombe Richmond

actor, starring role as Bobby Sixkiller, Renegade, and numerous other TV and movie roles, founder of The Renegade Posse Band

“I got to know Frank when he was CEO at Indian. I was VP Indian Affairs for Indian Motorcycles and we spent a lot of time riding the bikes and…

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Branscombe Richmond

actor, starring role as Bobby Sixkiller, Renegade, and numerous other TV and movie roles, founder of The Renegade Posse Band

“I got to know Frank when he was CEO at Indian. I was VP Indian Affairs for Indian Motorcycles and we spent a lot of time riding the bikes and attending events. Jump First, Think Fast is pretty much how he rolls. Read this book and you’ll know his whole story.”

Tracy Dolgin

founding member Fox Sports, former CEO of YES Network (Yankees Entertainment and Sports Network)

“Everything I have learned about running a successful business and being a great boss, colleague, family man, and friend I learned from Frank. Now, everyone has…

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Tracy Dolgin

founding member Fox Sports, former CEO of YES Network (Yankees Entertainment and Sports Network)

“Everything I have learned about running a successful business and being a great boss, colleague, family man, and friend I learned from Frank. Now, everyone has the chance to learn from the man himself in his own words. Even if you are not a business executive, Frank’s way of living can help you deal with the way you live your life.”

ABOUT THE AUTHOR

Frank O’Connell

Frank O’Connell is known for his unconventional approach to high performance, through his strategic thinking, brand building, breakthrough marketing, and new product ideas.

His accomplishments include serving as President of Reebok Brands North America, President of HBO Video and, as a lifelong motorcycle enthusiast he served as CEO of Indian Motorcycles. He also was Chairman and CEO of Gibson Greetings, Inc., SkyBox International and Fox Video Games. He spent the first 14 years of his career developing well-known brands at Carnation Company, Hunt Wesson Foods Arnold-Oroweat Bakery, Mattel Electronics, and other brands in the baking, and natural foods industry.